In this post i am telling you about the optimization of your website images. Search engines using Google Image Search.
What is Google Image Search? It is a search service made by Google to allow users to use images to search the web for any topic of interest. i.e. events, movies, etc.
Images are not just something that will make your site visually attractive and more appealing to your readers. It is also a way to drive more traffic to a site.
Nowadays, optimizing images is becoming more and more important in SEO (Search Engine Optimization). A lot of people use Google image search to find images for a variety of topics. In Google’s webmasters guidelines, they encourage webmasters to use alternative text for the images. The reason behind this is that search engines can’t see images.
Also, highly relevant images show at the top of Google’s search result page when it matches the search query that can bring more search engine traffic to a site. See the picture below.
The Original Link Wheel
Here is the original design of link wheels. It was one of the most creative uses of web 2.0 properties. Here is the concept: 6 independent web 2.0 sites, all with high Page Rank values, create a link to your site. And each of the “spokes” create a link to it’s neighbor – forming the wheel. The reason for the link to the next web 2.0 property is to increase the link juice going to each spoke – which, in turn goes back to your site. The “hub” is any page on your website. On each of the 6 sites on the outer wheel we add content optimized around a single theme – a single keyword phrase.
The Evolution of link Wheels
This is the evolution of the link wheel. First an article is created and is posted to Ezinearticles.com or to some web 2.0 property – and the article points to your web site. Then two mini wheels, left and right are created – pointing to the article site – in the configuration shown below. Note that only 3 of the 4 point to the article site (creating less of a footprint).
As it is, the setup is powerful but to add even more link juice – drive as many backlinks as you can through social bookmarking or any other process to (a) The article site and (b) each of the web 2.0 properties.
Steps of Creating a Link Wheel.
Step 1
Write a Squidoo lens about your website topic. Then put a link in your Squidoo lens back to your website. You can open an account at Squidoo by clicking on the link in the resources section of this article.
Step 2
Write an article about your topic and submit it to any of the online article directories. You can use GoArticles or Ezinearticles or any of the other many article directories online. Include a link back to your Squidoo lens in your article or resource box.
Step 3
Create a Hubpage about your topic and link it back to the article that you wrote in step 2. You can open a Hubpages account by clicking on the link in the resources section.
Step 4
Create a Google Knol about your topic and include a link back to your Hubpage.
Step 5
Make a one page Blogger blog and link it back to your Google Knol. You can actually use the same Blogger blog to place links for many different link wheels.
Step 6
At this point you can either choose to leave the wheel as it is, and leave it “open” or you can close the wheel by linking your website back to your Blogger blog. Either way, you will see your website rise in the search engines over the next week or two.
The last year or so has seen a mad rush of marketers heading into the world of social media to set up Twitter accounts, gather Facebook fans, produce YouTube content and drive people to offer reviews on sites like Yelp and FourSquare. Unfortunately, that mad rush has also caused a lot of companies to neglect or even abandon their blogs. This is a big mistake. In the world of marketing, blogs are an absolutely integral part of any company’s online marketing.
Earlier this week, I posted about the six reasons SEOs love blogs. That post addressed some of the search related reasons a blog can help boost your business. Today, I want to look at things from more of a marketing perspective and explore the top reasons your marketing team has for wanting to see you properly utilize your blog.
Once again, I’m going to call on some supportive data from HubSpot, who has been cranking out some great posts on the ultimate impact of blogging on search, traffic and leads. There are hard hitting, easy to understand numbers like:
Sites with blogs generate an average of 67% more leads
And there are slightly more complicated, but still important important stats like the increase in leads seen by blogs that have at least 25 posts. Better still, blogs with more than 52 posts see another large jump in the number of leads they generate, presumably because all that extra content leads to more (and higher) search engine rankings).
But just what is it about blogs that make marketers love them so much? Let’s take a look at six key factors that help blogs outperform your average business site when it comes to attracting potential buyers and winning them over.
Reason #1: Focused on Education and Awareness
While it’s true a good corporate web site integrates education into the mix as a way to build credibility and move people through the sales process, there’s still a limit to how far toward the educational side most business sites can go when it comes to focus. Ultimately, your site’s primary goal is (and should be) to convince visitors to buy your products or services. The content on the site must reflect that goal.
Blogs, on the other hand, offer nearly unlimited opportunities to analyze, educate, question and converse with your target audience. Your blog gives your marketing team a unique chance to test different approaches to presenting your information and to do it without always being concerned about pushing people to the next step.
Reasons #2: Editorial Freedom
Because business sites need to focus on moving someone through a goal oriented process, the content created for the site needs to do the same. That leaves writers with very little freedom in terms of how they present their information. Everything needs to be goal oriented.
Blogs offer far more editorial freedom to the skilled writer, giving them space to explore related and complimentary topics that may catch the eye and interest of the reader but that do not directly relate to the goals of the site. For hard working writers, this small bit of freedom can make an enormous difference in terms of ability to continue cranking out quality content.
Reasons #3: Finesse them with a Softer Sell
There’s a certain level of hard sell that has to be implemented on a standard business web site. You’ve got to focus heavily on benefits, unique value propositions and getting the conversion. It’s a fine art to get those points across without pushing too hard.
Since there’s less of a focus on an immediate push to conversion on a blog, there’s more chance to master the art of the soft sell. Bloggers can offer content designed to answer questions, reassure the customer, or simply build up a level of trust and rapport over time. These soft selling techniques tend to work on a completely different set of people than the hard sale, allowing you to use your blog in tandem with your business site to target a wider range of potential buyers.
Reason #4: Chance to Define the Personality of the Company
The larger the business, the better the chance its customers view it as simply another nameless, faceless, profit driven company. The smaller the business, the better the chance it’s customers will feel it lacks credibility, capability and accountability. These are the challenges that can be difficult to address when your site’s focus is on getting the conversion.
Incorporating a blog into your marketing mix allows large companies to seem a little smaller by adding some faces and personalities to the mix. At the same time, blogs allow smaller companies to look more personable, which can also enable them to build credibility and the type of one-on-one connection that creates a sense of loyalty and trust in the consumer.
Reason #5: Content Spreads More Easily
Another problem with corporate sites is there’s very little reason to return to them once you’ve done the requisite looking around. Unless you are coming back to check prices or make an additional order, most people won’t visit a corporate site over and over again. Even if you wanted to return to read updates or new information, there’s no way to know what changes have been made. Companies can blast updates to email subscribers, but many consumers are reluctant to give their email addresses up to businesses.
The great thing about blogs is they are updated frequently and visitors know they are updated frequently. A visitor who likes your content is far more likely to subscribe to receive post updates via RSS or email than they are to subscribe to a marketing message. Additionally, content spreads quickly and easily via Twitter, Facebook, LinkedIn and other social sharing options. This makes it far more likely that someone will learn of, and return to read, your new blog content.
Reason #6: A Chance for Conversation
While there’s always space to invite feedback on a standard company blog, they don’t lend themselves while to true conversation. People simply don’t feel prompted to engage with web sites the same way they do with blogs. That’s why one of the biggest advantages of a blog is the ability to inspire back and forth conversation with potential customers.
Since a blogger can ask a direct question of a reader and then engage in conversation via the comments, there’s greater opportunity to gather the type of feedback you can use to edit your offerings, your services or even just your marketing approach.
Boost Your Marketing by Getting Back to Your Blog
If you haven’t gotten around to launching a blog yet, or you’ve let your efforts slide, you may want to rethink your strategy. There’s no replacement for a corporate web site when it comes to selling products, accepting leads or showcasing your company, but there’s great value using a blog to reach out to consumers in ways that cannot be easily done via a standard business web site.
If you haven’t been paying as much attention to your blog as you could, stop and rethink your strategy. The blog gives you a unique opportunity to reach your audience at a period when they might not otherwise wish to engage with your brand. Make use of it. Your sales team will thank you for it.
Some of the a lot of accepted blogs on the internet accept acquired their loyal afterward for acumen added than what you would think. No agnosticism the superior of agreeable begin in the blog announcement of a website has a lot of access over its popularity. There is about attenuate little things that readers tends to acknowledge just as abundant as activating blog entries.
Often times it is these ‘little things’ that accomplish for a acknowledged blog.
Here are 3 ‘practices’ every blogger
should accept that will alone accord in a absolute way to the achievement of every blog clairvoyant who visits your site.
Contribute Your Own Content
When announcement abounding will generally use the agreeable of others to abode on their website and this is a altogether adequate practice. What you do not wish to do is let this become such a addiction that a lot of of the agreeable on your website originates from about else. Accomplish the accomplishment to compose affluence of aboriginal agreeable yourself to advice accord your website added of an identity. This will as well accord any company a added acumen to appointment your site.
Give Acclaim Where Acclaim is Due
Above it was mentioned that an adequate conveyance is to use the agreeable of others on your own site. The key to this that makes it adequate is to ALWAYS acclaim the columnist back by not accomplishing so you are ‘stealing’ the harder plan of somebody else. Although the internet is all-inclusive in ad-measurement this blazon of behavior will be articular bound damaging your acceptability and credibility.
Avoid Ample Blocks of Text
Always try to compose your entries so that the sentences and paragraphs are abbreviate if possible. This helps to abbreviate ample blocks of argument on your website that not alone discourages humans from account it due to its admeasurement but is aswell demanding on the eyes.
Most every one of the a lot of accepted blogs
found online allotment 3 accepted characteristics that accord badly to their popularity. Although the superior of the blog entries beheld on any accurate website has a ample appulse on clairvoyant adherence there are added factors complex as well. Attenuate ‘little things’ such as the 3 appropriate practices discussed aloft aswell advice accretion the acknowledgment of the blog reader. Humans are searching for reliable and ethical sources of acceptable advice online. Admittedly the blog announcement of any accurate website is the aboriginal affair that catches their eyes. But over the continued booty the address in which advice is managed and presented will be a accidental agency in authoritative the website a acknowledged blog.
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