First and foremost this is not a hate article on search engine, it is just some facts that I have put together in order to show people why search engines are evolving in the wrong direction and shamelessly promote a new search engine that is under development by my team and I along with the developers from DeeperCalling Media.
In the past few years I have noticed how search engines have evolved into something completely different for users. Back in the late 90s up until around 2005 search engines were used for just what they were made for, “SEARCH”. But with new technology comes new direction, unfortunately directions that we take are not always good ones. The wheels of time are turning and we are looking at the downfall of our biggest search engine to date “Google”.
Why do I say this? Well lets take a look into the past, because if we don’t look at the past it is doomed to repeat itself. Which is exactly what it is going to do. The motions have already been set and the ball has already started to roll for a search engine that will destroy Google on every level.
Okay, so looking back in time, one of the main reasons that Google destroyed Yahoo! was that Google had a better search, was faster, sleeker and it had more to offer. There also was another underlying reason that many people didn’t notice, not even Yahoo! themselves. Yahoo! stopped paying attention to Search. They were going in too many directions at that point and not focusing on what was important “SEARCH”, thus it was very easy for Google to crush them.
Now lets fast forward in time a little bit to 2009. A search engine was launched that was supposed to be known as the Google Killer, that search engines official name was Cuil. With just a bit of advertising Cuil made it into the Alexa top 100 within 2 days.
Why did this happen? partially because people were curious and partially because people wanted to see if it could out perform Google in it’s SEARCH. Unfortunately Cuil did not do that and became the laughing stock of 2009. But while everyone else was laughing there were few who were plotting. They watched Cuil’s mistakes and seen how they could capitalize on where Cuil went wrong. One of those few people were myself.
So for some time now a team and I have been working on a search engine that would blow away anything Google had to offer along with completely annihilating them in the most important thing to all users, which is SEARCH.
So while our search engine is still under development, we will be launching on November 4th 2010. This search engine will pick up in all the places that other search engines fail. I will not go into details yet but in a short period of time I will give select few access to the working Beta so that they may see how much more efficient it is than other search engines 
BTW we already have a very cool domain name reserved Darect US
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Before you embark on a social media campaign its worth doing an analytics report so you have a baseline before social media, that way you have something to compare to. If you have already started a campaign, don’t worry, there is a whole host of free tools that can help you keep track your success. A few of these are:
Google Alerts
Google Alerts help you keep track of when your company or brand is mentioned, Google will keep you up to date with an email
HowSociable
HowSocialble allows you to see how much visibility your company had over 32 metrics including Facebook, Youtube, Blogs, events and images.
SocialMention
SocialMention is a quick and easy to use free tool where you can search for where your company name or brand has been mentioned.
AdditOMatic
AddictOMatic enables users to create a customised dashboard, which gives information about issues and news in your industry so you can track conversations across a braid range of sites from Twitter to Delicious
1. Start a Blog
Optimizing your website so that it is easy for potential customers to find you on search engines is one of the most effective ways to market your website. But it isn’t free. There are, however, components of search engine optimization that are free, and by themselves can have a big impact.
Starting a blog is free and can be effective on many fronts. Properly structuring a blog can boost your rankings in the search engines, and will provide more ways for the search engines to list your website. And letting your customers know that you have a blog provides another touch point with your customers, and you may pick up some loyal readers who turn into loyal customers!
2. Get Press
Nearly every community has multiple media outlets to choose from. And writers are always looking for a good story. If you have something newsworthy that you feel the public would like to hear, don’t hesitate to contact a writer or editor directly to pitch the story. They’re always looking for new ideas and good stories. Keep in mind that most stories come from relationships, press releases or incoming calls, so don’t be afraid to approach the media directly.
3. Maximize Everyday Touch Points
Simply put, your website address could be in front of more people on a daily basis. Take advantage of everyday touch points with potential customers, particularly if you are in a business-to-consumer industry.
Be sure to print your website on all customer materials, such as receipts, invoices, envelopes, and boxes. Put your website address in your email signature, and be sure that your email program includes the signature on all new emails as well as replies and forwards.
If you have a consumer-oriented service business, put your website address on your car and on your storefront or sign (almost free!).
4. Exchange Links
Search engines like to see your website address on other websites. So get in touch with some complementary businesses- businesses that focus on the same market as yours but do not compete- and ask them to exchange links. You can put their link on your site, and they’ll put your link on theirs. This is a great way to get more exposure, and will help your search engine efforts as well.
5. Speak
If you’re an expert in your field, seek out ways to get in front of large groups of people. Great ways to do this are to offer to speak at chamber events, at tradeshows, or for the small business administration in your community. These organizations are always looking for speakers for one event or another, and if you’re a fit they’ll be glad to have you. Be sure that within your presentation or handouts that you have your website address clearly defined so that the audience has a way to find you following the event.
Typically these types of events are not a commercial for your business, but rather they’re intended to provide education for the audience. So refrain from being too “salesy” during your presentation, but be sure that at some point the audience is clearly told who you are and where to find you in case they’re interested in following up with you after the presentation.
Don’t fall into thinking it always takes money to market your website and your company. Implementing one or more of these strategies may help you to drive more traffic to your website, increase your search engine rankings, and grow your business. Through the process you’ll also meet new people and build new relationships that could prove valuable ongoing.
I would be happy to discuss more ways to help you grow your business using the internet. For more information on how to expertly market your website email me at http://www.seopoints.info/contact-us/
In unsubdivided linguistic communication, the genuine intension of term SEO can be understood as designing a Internet site in such a way that search engines can easy come to the WebPages for indexing. The thought is to get the web page to top of search engine resultant roles. It is also about using the right compounding of words in the web page content and the locating of those christian bibles on the web page. This also includes the words used in Meta tags. And with the abundant seo materials on the network, you can get down teaching all the sophisticated constructs about Search engine optimization but still miss the principal distributor point. So let us try to go back to the fundamentals and the canonic signification of search engine optimization.
Search engine optimization, also popularly known by the abbreviation SEO, is nothing but the process of getting top search resultant role rankings for related keyword phrases. E.g., think you volunteer Used Car Sales service for a particular neighbourhood through your site. Then the main breaker point of Search engine optimization should be to get impressive ranking for all connected terms of such a service.
Most content about Search engine optimization are committed to some scientific characteristic of the SEO method actings. Although such subject matter are important when they proffer echt info, most of them inevitably miss covering the basic melodic theme of SEO. So let us now see the basic stairs for doing right SEO.
Doing right keyword inquiry is the first thing to do for getting better rankings. The meaning of this can not be punctuated enough. Google SEO India and you will determine a great deal of houses proffering swell keyword inquiry services. Keyword enquiry is a process used for settling on the right phrases your possible clients are utilizing to determine entropy. Then you should prioritise these phrases and get them imbedded into the significant WebPages of the internet site. A good way to begin your key word inquiry is by using Word Tracker. However, there are also other services available for this.
Next, you should construct pages that the search automatons can record with rest. Surprisingly, scores of internet sites miss this share. Just keep the land site simpleton and concise enough for the search engine automatons to empathize. Don’t try to make it too dynamical with flash and other unneeded features. See that you include proper meta tags ; use a good quantity of relevant and instructive text. If the site is one that encourages legion productions and religious services, use the substance to stress their usefulness and rewards.
Pursuing this, you should take some time off for emplacement apposite keyword phrases in your depicted object. You have various schemes for this, but the best way is to set your keyword phrase on the starting out match of convictions no less than once. You can then make use of the leading off two condemnations for the meta description. Next, you should make clear textual matter which can course naturally, and try to introduce the keyword phrase. However you should deflect exaggerating this — keep it down to twofold.
In the end, you should hold off for the land site to get indexed by search engines. There is also the choice of subjecting the website manually to the search engines, but that is not actually needed. A better way is to indite a related to clause and subject that to pop clause directories, or sell a couple of connections with other reputed land sites in the same ecological niche. The search automatons will get to your internet site course and index number it in a realistic measure of sentence.
So that’s it — the import of SEO you said it to make it work. Clearly, there are more complicated schemes that you can use to hand better rankings. But this is just a general thought of the internet marketing orbit before you get deeply into it and do things right.
Although you can try doing SEO yourself, it is better to go for a reputed SEO optimization company to get it done professionally and to get some good SEO Consultation. And make sure the SEO optimization company doesn’t use any black hat SEO. You can also try Googling “Internet marketing company India” and “best SEO company India” to get to some reputed and cheap SEO business firms.
A good internet site promotion company will not only help in doing Google SEO, but also Yahoo SEO, and Bing SEO. Try it today!
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