A website on page 1 of Google will get 20 times more traffic than a website on page 2 of Google, and 50 times more traffic than a site on page 3 of Google. If you are on page 4… you may as well be on page 100. Most searchers just don’t bother to go past the first page; in fact many don’t bother to go past the first 5 results. It is important because when you view your website position by the search engine keyword search, seeing your competitors ranking high on the Internet hurts your websites position on the Internet. When you have a low Google rank page, business is lost, revenue is lost.
A number 1 ranking in Google’s search results for the right keywords can mean a lot of visitors and a lot of sales. That’s why so many people want to be on Google’s first result page. There are thousands of companies who specialize in helping websites reach the top of Google search results through Search Engine Optimization (SEO). Some SEO companies are ethical and can produce positive results, while others use unethical “Black Hat” techniques that are often short-lasting, expensive and damaging to your reputation with Google.
All searchers use keywords to find what they are seeking. Google ranks every web page based on relevance for any particular keyword which is searched. SEO
is the set of processes involved in understanding how all search engines rank for relevance and ultimately executing the processes towards achieving maximum rankings, higher visibility, increased traffic and transactions by the way of page 1 high ranking.
Page 1 has a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. In order to enhance the promotion of your website, you must be very serious page 1 importance.
Google has officially made site speed one of the factors for search rank (there are over 200 ranking factors). So now is a good time to read the WordPress site optimization tips post and put some plan of action in place.
Now, you have no reason to go into a panic mode just yet. Optimizing your site for better performance is always a good thing from a usability point of view but Google has indicated that only about 1% of search queries and even fewer search results will be affected from this change at this stage.
There are several research statistics that show that decreasing your site load time on pages leads to an increase in sales which we all want. There are three things to take away from what Google is doing.
* Speeding up your website is a good general practice. Think about how many times you have waited for a site to load. When the site takes too long you usually end up closing the browser and moving on.
* This change will have a small impact on most sites, so don’t panic.
* Small constructive changes can have a direct impact on improving your site and user experience. Instead of wasting time where it is not needed you can focus on some easy, small steps that can improve how users view your site.