Before you embark on a social media campaign its worth doing an analytics report so you have a baseline before social media, that way you have something to compare to. If you have already started a campaign, don’t worry, there is a whole host of free tools that can help you keep track your success. A few of these are:
Google Alerts
Google Alerts help you keep track of when your company or brand is mentioned, Google will keep you up to date with an email
HowSociable
HowSocialble allows you to see how much visibility your company had over 32 metrics including Facebook, Youtube, Blogs, events and images.
SocialMention
SocialMention is a quick and easy to use free tool where you can search for where your company name or brand has been mentioned.
AdditOMatic
AddictOMatic enables users to create a customised dashboard, which gives information about issues and news in your industry so you can track conversations across a braid range of sites from Twitter to Delicious
Social media refers to activities pariticipate and behaviour among communities of people who gather online to share their thought ,information,News and knowledge. By social media peoples are using conversonal media for give their opinion on any topics.This is a webbased application that make possible to create and easily transmit content in the form of words,pictures,videos and audio. If you are using computer or phone to read blog,watch video on you tube and send mail to your friends of your communities which you have joined,them you already a part of the social media system.